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About L A P Insurance

L A P Insurance was established in 2004, we are an independent insurance broker specialising in arranging business insurance. We are based in Herne Bay in Kent and we look after the insurance needs of our clients throughout the UK. We can arrange all classes of general insurance but we specialise in placing business insurance. Whether you are a sole trader or a large company we can find the right insurance at the right premium.


We have a simple philosophy: get it right the first time and be the best you can to look after your customers or someone else will. Our renewal retention for existing business is excellent, and we continue to grow each year.


By choosing L A P Insurance Brokers for your insurance needs, you are reassured of the professional service you will receive when taking out insurance and when making a claim.


We have strong relationships with our insurance companies to enable us to offer you a comprehensive policy at a competitive price.


To start the ball rolling, contact for information about L A P Insurance to see how we can help tailor an insurance package for your retirements.

Our Mission

We aim to provide our customers with simple, affordable and flexible insurance. We understand that insurance can be confusing, so we work hard to provide honest communication hoping our customers share their positive experiences with friends and family and continue using L A P Insurance Brokers year after year.

About me Mr Ian Pollard

Initially Ian Pollard started out as an Underwriter in Lloyds of London. He was with them for twenty years before deciding to move on and start his own Insurance Business. Premises were set up in Herne Bay Kent and he is still based there today. He soon established a local presence and attracted new customers and some of those Ian knew from his previous work. Ian Pollard, the founder, is the approved person within the business and responsible to the Financial Conduct Authority for all regulatory activities. All staff are given extensive training on quoting and dealing with all aspects of insurance. We have a combined total of over 50 years experience in the Insurance Industry. The Company is passionate about ensuring our service standards are exceptional, our costs are low and our customers get the best deal available.



Thanks for all your support and help with my claim. You were always very helpful.

Mr Peter Lord

L A P Brokers Ltd aims to build long term relationships with clients to ensure that they keep coming back year upon year. Our aim is to provide all clients with a service and solutions that are specifically calibrated to their own individual requirements and circumstances.

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